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5 Exhibiting Tips
For A Down Economy
Welcome Trade Show & Event
Marketers,
In this issue
we share with you new research that reveals how highly attendees
value trade shows. Armed with this knowledge, you will understand
the great value of exhibiting, and have a better chance of turning
trade show attendees into visitors to your booth.
We also share some news about 4 trade shows that grew in 2009 and
what helped them grow. Plus more stories about exhibiting in a down
economy, and calculating your trade show ROI.
Read on to see what attendees are looking for and more.
Bill Dierberger –
Vice President of Sales & Marketing
New Study:
Attendees Highly Value Trade Shows
A new Tradeshow Week study reveals that trade shows are highly
valued by their attendees, and that they will go to more when the
economy rebounds.
Even with the economic downturn, attendees want to go to trade shows.
They feel not attending may hurt their professional and company
performance. Trade shows are especially valued for playing a critical
role in the buying process. 49% of attendees say they make a purchase
within 3 months after visiting a trade show exhibitor.
Not only do attendees still value shows, 59% said they want to increase
their trade show travel when the economy rebounds.
Also significant, 96% of Owners / Presidents / CEOs of companies are
going to their industry’s top show this year. Those are attendees with
buying power.
Exhibitors, pay close attention. Here’s why attendees
value trade shows, even during a recession:
- The ability to keep up-to-date
with changing industry trends
- See new products, equipment,
technology and services
- See or participate in product
demonstrations
- See products first reviewed online
- Maintain and build relationships,
network
- Meet exhibitors’ senior management
and staff
- Make purchases
- Acquire new ideas
- Education and training
- Save money, with the efficiency of
seeing many suppliers in one place
- Compare competing products and
company teams
- Access competitive intelligence
- Maintain a presence – “see and be
seen”
Michael Hughes, Tradeshow
Week Vice President of Research, pointed out several years ago that
it was higher attendance at shows in 2003 that then led to increased
exhibitor numbers and booth space rental coming out of the last
recession. His latest report predicts that history is likely to repeat
itself: When the economy improves, more attendees will go to shows, and
then more exhibitors will return.
Michael Hughes has graciously allowed us to share his full presentation,
including analysis, charts, quotes, and summaries, and even how
different level executives value trade shows (guess what — top level
execs value trade shows even more).
You can see the full presentation on our
blog.
5 Successful Exhibiting
Tips for a Down Economy
Evolve your trade show program
to thrive in the down economy with these 5 ways to successful
exhibiting, with some help from Mark Twain and the Miami Dolphins. Click
here now to
read complete article
No
Recession Here: 4 Trade Shows
Grow
Tradeshow Week has just
reported that 4 shows recently
saw significant gains in
attendance, despite the
recession.
 Attendance
increased from 10 to 35% in 2009
compared to the previous show.
The shows are:
- TuttoFood, Milan,
35% growth
- Electronic
Security Expo, Baltimore, 27% growth
- SAWLEX, The
Sawmill & Logging Expo, Morgantown, WV at least 18% growth
- Expo Pack Mexico
and Procesa, Mexico City, 10% growth
There were three main reasons for the growth: The shows expanded
their education sessions, their networking opportunities, and their
marketing efforts. It makes sense they increased attendance: expanding
education and networking brings greater value to attendees.
Most of all, rather than play it safe, these 4 trade shows made the
commitment to expand, period. Lately there have been more articles
where people say the recession won’t end until people stop playing it
safe and go market themselves. It’s great (especially for their
exhibitors who are seeking to reach their clients and prospects) to see
these 4 shows do just that.
What is an
Acceptable Cost Per Lead?
 Question:
What do you consider an acceptable marketing cost/lead? Here are the 8
steps to calculating your cost per lead and ROI from trade show
marketing. Once you have those numbers, then you can decide if that is
acceptable.
Click here now to read complete article
What’s Working In Exhibiting
New
White Paper Reveals Today’s Best Trade Show Marketing Practices
 Discover
What’s Working in Exhibiting with this new
32-page White Paper from Skyline Exhibits and Tradeshow Week
Magazine. With insightful analysis and almost 100 tips from exhibitors,
the report reveals the most effective strategies and tactics exhibitors
are using today to boost their results and stretch their budgets.
Click here
to get your complimentary copy and learn how your fellow exhibitors are
maximizing their trade shows through better show selection, lead
management, exhibit design, promotions, and more.
Special Event. One Chance to Get It Right.
Let Us Help.
.jpg) Where
do you go when you've got to prepare for the annual sales meeting - or
that special company anniversary event? Skyline's Event Marketing Idea
Kit is just the resource to help you get your special events organized.
Industry experts go over planning, budgeting and all aspects of event
management.
Request your complimentary 60-page book right now.
This information compliments of :
Skyline Inland Northwest Contact: Jeff
Backstrom
Phone: (509) 892-5354
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