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Avoid the ‘Cluttered’ Look

Ideally, you should limit the number of actual products displayed in a small booth to no more than two. However, there will be times when you’re forced to load up your booth with products (because product managers insist "it all has to be there"). Your goal should be to try to keep the products out of the center of the booth. Here are some design suggestions to keep your booth uncluttered and approachable.

Hang products on the backwall. Create step progressions on the sides of your booth; products can sit on the "steps."

Design drawers and bins into the booth. Products can be mounted on vertical surfaces that slide in and out of cabinets.

Janine Bodio, Designer, Exhibitgroup/Giltspur Pittsburgh