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8 steps to avoid. 1.Lacking lead-time - Designing an exhibit is a complex process. Do not leave it until the last minute. Coordinating booth construction under time constraints can increase costs 50 to 75 percent. 2.Fixed design - Don't make a design decision until you know your options. Keep your objectives tight but your options loose until you see what is out there. An exhibit you hadn't thought of may do the job better than what you are considering. 3.Inflexible budget - Don't determine the budget until after you've shopped around. Get an idea of what an exhibit that will meet your needs will cost. 4.Flat thinking - Remember, an exhibit is going to be a three-dimensional representation of your company. When outsourcing design responsibilities, make sure your supplier understands 3-D design. 5.Convoluted graphics - The considerations for graphics are numerous. A rule of thumb: Less is more. Remember that the booth is just bait - it only exists to get attendees to step on your carpet. 6.Overload - You're designing an exhibit, not a catalog. All you want to do is open a dialogue with attendees about your company's product or service. You don't have to exhibit your company's entire product line. 7.Scrimping - Remember that an exhibit is an investment. Cutting elements out of an exhibit design proposal so that it will fit into your budget may cost you money in the long run. 8.Gimmicks - At the same time, don't spend money unnecessarily. Don't blow the budget on bells and whistles that won't contribute to your bottom line, the show. |
