Ten Tips For
Creating A Power Small Booth
1. Use lighting. At most
convention centers you can very affordably
arrange to hang a spotlight from the ceiling. Otherwise, you can
buy
or rent a portable lighting system. According to some industry
research, lighting can increase awareness of your exhibit by 30
percent to 50 percent.
2. Take a novel approach.
Develop a theme for your booth. Leave
the traditional approach to the big exhibitors that can rely on
the size
of their real estate to stand out.
3. Display the product or
company name most recognized by
attendees.
4. "Size" everything to
fit the booth. (Unless you’re purposely
using large-scale props as a draw.) You wouldn’t put a king-
sized
bed in your 9-by-12-foot guest bed room. Large information
counters (borrowed from a larger booth) can dwarf your staffers.
5. Invest in a modular
system that’s easy to customize. Avoid
draped tables. They can look cheap. A manufactured system gives
the exhibit a more "finished" look.
6. Keep the exhibit
simple and uncluttered. Choose only one or
two products to display.
7. Create a strong visual
impact by using fewer and larger
graphics. Use words sparingly. Graphics copy that is too dense or
too small will not be read.
8. Put graphics above
the sightline. Graphics should start no
lower than 36 inches on the backwall. Otherwise they will not be
seen when people or products are standing in front of them.
9. Use bold, eye-catching
colors that stand out from a
distance. Avoid neutral colors that blend into the background.
10. Make your exhibit
full-service, not "self-service."
Spreading literature, give always and product samples on a table
where attendees can just grab them and walk away defeats the
purpose of attending trade shows - which is to interact with
visitors.
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